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Ubersuggest Review 2019 – Free Keyword Suggestion Tool by Neil Patel

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Ubersuggest Review 2019 – Free Keyword Suggestion Tool by Neil Patel

Do you know that there is a new keyword research tool in the market?

If no, why not take a look at it.

Firstly, it seldom happens that you find a new tool in the market.

Secondly, most of the keyword research tools are not free of cost but do not worry newbies it is free of cost.

Ubersuggest is a new tool which is available free of cost on Neil Patel’s website.

If you have not used it for SEO and content marketing, it is the right time to update your keyword research tools list.

I personally use it for SEO and find related keywords for my terms.

Apart from free keyword research tools, there are big fish in the market like SEMrush, Moz, and Ahrefs which are paid.

UberSuggest is the best free tool that you should consider while doing SEO of your website or content.

This keyword research tool was declining but Neil Patel has turned the tables so you can get the most out of it.

He not only acquired it but also launched it on his own website therefore, it has become a part of his website.

The updated version of UberSuggest gets the suggestions from Google Suggest and Google Keyword Planner that is the reason it is rising among the bloggers, SEO experts, content marketers.

So, it is in improved shape isn’t it?

I have been using it for more than two months and I could not stop myself from praising it.

Let’s see the features of this tool which is free of cost and schway.

1: Collects Data from Google Keyword Planner

The first feature that Ubersuggest offers is the volume data that it derives from Google keyword planner.

Google Keyword Planner is no longer available free of cost, you have to run a campaign to get keyword ideas and volume data. It is surprising in nature but it is surprising in a good way.

So if you are searching for keyword research tools which fulfill your needs. Ubersuggest does it free of cost and in a convenient manner.

Ubersuggest also pulls data from Google Keyword planner but if we compare it with Google keyword planner. I highly recommend this tool due to its user-friendly interface.

Ubersuggest also provides CPC (cost per click), search volume, search engine difficulty and paid difficulty.

It is all the basic information you need for a keyword which is available there.

Furthermore, this keyword suggestion tool also shows you the percentage of your chance to rank in the top 20 results of Google.

Google SERPs are also there which show domain score, estimated visits to that ranked domain and social media shares.

Keyword also gives you suggestions to add it in your content to get more traffic which is another positive element.

2: Ubersuggest Filters:

This tool also offers filters to narrow down your research and helps you to find the suitable keyword for your SEO.

It includes search volume where you can put numbers to limit it down according to your choice.

Furthermore, you can also select the range of paid difficulty and set the range from minimum to maximum. Same is the case with CPC (cost per click) and SEO difficulty.

Lastly, you can also include and exclude keywords which you want to include and exclude. You can also apply those settings and reset them to default whenever you want.

Want to save the keywords data to your drive? Do not worry, it also gives you an option to export the file to your computer.

3: Suggestions from Google Suggest

Finding good and easy long tail keywords to rank is one of the burning questions for modern SEO and content marketers.

The search engine of Google is becoming smarter and smarter, therefore, SEO friendly content is not everything. You need to write a quality content which encompasses all the questions and answers your viewers are looking for.

Answering queries is one of the best ways to rank for Google Voice Search and it also sends a signal to Google about relevance.

For example, I want to do SEO and looking for answers to my questions, my possible questions are:

And so on.

Any blogger can write good content on this topic but writing content is not a hard nut to crack.

Firstly, your task is to find the related questions and answer the questions.

When you search for the term like “SEO” into the keyword research tools, you will get massive related keywords.

If we look back, old Ubersuggest would give you keywords suggestions that include SEO and other bunch of words. For example:

  • SEO 2018
  • SEO 2019
  • SEO trends
  • SEO tips

How to solve this issue in the first place? The first way is to get a paid tool. For example, you use Ahrefs, and type the term “SEO” and it will give you a bunch of keywords.

You can also visit Google to get suggestions provided by it. If you want to write content on SEO then you need to visit Google and type the term “SEO” and wait.

ubersuggest 1

Here you get ideas for waiting for a while.

After hitting the enter, I also scroll down and look at the end to get more suggestions. According to Google, these terms are related to SEO term.

ubersuggest 2

Those are good tips to write content, but they have drawbacks.

  1. Moz is not free of cost. Most of the users/bloggers cannot afford it.
  2. Using Google’s suggestions need enough time.

In this situation, Ubersuggest comes handy and solves your problem of finding long tail keywords.

So you get everything at once place. It gives you keyword difficulty not only as search engine ranking but also as paid listings.

When you start using it, you come to know it is easy to use and you can get what you want. I personally use it and recommend it.

Ubersuggest not only gets data from Google Keyword planner but also gives you suggestions from Google aka LSI keywords.

Currently, it is in good hands and improved from the previous version. In a nutshell, Ubersuggest does all the work for you free which you expect from a premium keyword research tool.

It solves all the problem with ease.

4: Simple User Interface

Ubersuggest has the simplest and easiest interface. Just enter the term and hit enter and you are there. It gives you all the data within a couple of seconds.

You can use filters to exclude phrases from your keyword to get whatever results you want.

It is very easy to use that you do not need any demo or video to guide you. Still, there are a number of videos available on YouTube if you want to learn something.

It is available in various languages, just choose your desired language and click the search button.

5: New Backlink Feature (Coming Soon):

New backlink feature is also coming soon where you can put the domain of your competitor to check his backlinks free.

For example, backlinko is my competitor.

I shall put his domain there to analyze it.

In overview, I shall see the organic keywords he is ranked for and organic traffic.

 

Secondly, I shall be able to see his backlinks profile, it includes the number of backlinks and referring domains.

ubersuggest 4

ubersuggest 5

Thirdly, you can see your competitor’s top SEO pages, top pages country wise, social shares and it includes Facebook and Pinterest.

ubersuggest backlink feature

Furthermore, you can also see estimated visits on the top SEO pages and the keywords he is ranked for. You can also export these details.

Lastly, backlinks feature of Ubersuggest which will make it all in one SEO tool for you.

You will not need any paid tools to check backlinks so thanks to Neil Patel who is doing it for all of us.

The purpose of this feature is to make the link building easier for everyone and the data of the backlinks will be refreshed on daily basis.

Final Words: Updated Review of Ubersuggest

So it is an updated review of Ubersuggest and I highly recommend this tool because I personally use it.

Furthermore, backlink feature is also rolling out and it will complete the tool and make you able to spy your competitors free of cost.

How schway is that?

It is a gift for newbies, bloggers and content marketers. For me, it is replete with pros. It is also an alternative to keywords everywhere.

Am I missing something? Tell me in the comments.

Do not forget to share this post and also share your experience of using it.

20 Best WordPress SEO Plugins For Higher Rankings in 2019

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20 Best WordPress SEO Plugins For Higher Rankings in 2019

WordPress is one of the best and SEO friendly content management systems which is available in millions of websites. SEO plugins of WordPress are backbone of WordPress and they play an important role in helping millions of people or webmasters to optimize their sites. In addition, they also rank them better in search engines or search results.

There are several WordPress SEO plugins available for free of cost and premium plugins are also available. But all of these SEO plugins do not give the best results.

It is a confusing task when you have to select the right SEO plugin for your site when you are a WordPress beginner. In this post, I shall highlight the best WordPress SEO plugins for your site. You will be able to make the right decision when it comes to select an SEO plugin.

Before going through different premium and free SEO plugins, let’s have a look at what kind of important consideration you need to make when you choose an SEO plugin.

SEO lies in two categories: On-page SEO and Off-page SEO. If you are not aware of SEO then check our SEO Definitive guide to learn SEO.

Let’s see the list of 20 Best WordPress SEO plugins. If you are already using some of them, you can skip those and try the rest of plugins.

But first of all, you need to know the functions of each plugin and the plugin is beneficial for your website or not.

Best WordPress SEO Plugins

  • WordPress SEO by Yoast
  • All In One SEO Pack
  • SEO Ultimate
  • The SEO Framework
  • SEO SQUIRRLY™
  • All In One Schema.org Rich Snippets
  • Smush Image Compression and Optimization
  • Broken Link Checker
  • Rankie – WordPress Rank Tracker
  • WordPress Ping Optimizer
  • W3 Total Cache
  • Redirection
  • WooCommerce – All in One SEO Pack
  • Glue for Yoast SEO & AMP
  • SEO Optimized Images
  • EWWW Image Optimizer
  • Simple 301 Redirects
  • Google XML Sitemaps
  • Pretty Link Lite
  • WP SEO HTML Sitemap

How to Choose a Good WordPress SEO Plugin

A good WordPress SEO plugin should have the following qualities:

  • Clean and Efficient Code–

A good SEO plugin consists of clean code and does not require JavaScript and CSS scripts which can add unnecessary load on your website. You need to make sure that plugin is fast and efficient and does not slow down your site. The plugin should be easy to understand and one should know how every section of the code works. Clean code is the basis of functioning WordPress plugin.

  • Multiple SEO Features – The best SEO plugin should have multiple SEO features and it should reduce the number of SEO plugins on your website. There are single feature SEO plugins are also available which do one task like 301 redirection. The best SEO plugin should be full of features and it will make it efficient and complete plugin. It can handle multiple tasks. I do not recommend to install multiple plugins of SEO on your site because it will increase the load on website.
  • Extensive Documentation – Plugin documentation is also necessary because it helps the user to understand the features of the plugin. The documentation should be in written or video form, written articles with describing images on how to install, configure and update the plugin. Most of the SEO plugins consist of admin dashboard and you do not need to configure it. Seo plugin should have clear instructions on how to do setting or configuration, a guide should be available for the user to make him understand.
  • Good Customer Support: A good SEO plugin should have good customer support. There are free WordPress plugins available in the directory of WordPress with free support in the respective plugin support forum. You need to find the support which is offered by the developer of the plugin on the support forum before you decide whether to use it or not. The user needs to use the plugin support forum on WordPress repository to be aware of the common problems accompanied by the plugin and the available solutions for it.
  • Good Reviews & Ratings: All SEO WordPress plugins get ratings and reviews from the users. So you can use them as a guide to know the value of the plugin that it will add on your site.
  • Regular Update: A WordPress SEO plugin should be updated on regular basis to make it compatible with the latest version of WordPress. If a plugin is not updated for a long time, it will become incompatible with the core files of WordPress plugins. You should never compromise on the update of the plugin when you select the best SEO plugin for your WordPress website. Check the changelogs of the plugin to know the status of updates and what changes have been done before.
  • Plugins Compatibility: WordPress SEO plugins should be highly compatible with other WordPress plugins. Otherwise, this incompatibility will lead your WordPress website to certain errors which can cause your website to crash. SEO plugins which are using JavaScripts libraries are more likely to get more conflicts.

Best WordPress SEO Plugins

Selecting the right SEO plugin will show that whether your website is going to be successful or not. There are a number of WordPress plugins which support a wide range of SEO features but there are some specific plugins that offer necessary aspects for on-page SEO.

You should know your SEO needs before getting started. There are plugins which create XML sitemaps and there are some which optimize images for fast loading speed. This type of single task plugins cannot be used to optimize a full WordPress website.

In a nutshell, let’s see the features of the 20 best SEO plugins.

1 WordPress SEO by Yoast

Yoast-SEO

WordPress SEO by Yoast is one of the famous WordPress SEO plugin. Millions of webmasters are using it for on-page optimization of posts and pages on their website. Yoast has become a prominent plugin because it enables you to set page titles, URL, sitemap and even the meta description.

  • It has the ability to create sitemap and link up your website with Google webmaster tools for verification.
  • Yoast SEO plugin can also enable you to link up your website to Bing Webmaster console.
  • This plugin is the leading WordPress SEO plugin on the market now, more than 3 million users are using the free version of this plugin.
  • Yoast SEO also provides the complete SEO page analysis and scores the page depending on the focus keyword.
  • It has SEO indicators which can easily tell you that whether the page is well optimized or not.
  • Yoast SEO plugin is available in both free as well as in premium version. You can get the premium version from Yoast official website.
  • You can add more keywords using the premium version of Yoast. It means that multiple keywords optimization using one plugin.
  • It also supports social media integration that allows the content to optimize for social media sharing.
  • Yoast SEO is also compatible with WordPress multisite making, that is why it is the best WordPress SEO plugin for multisite too.

Yoast SEO is the most complete SEO plugin and it is available for free.

2 All In One SEO Pack

All-in-One-SEO-Pack

All in One SEO pack is the second most comprehensive WordPress SEO plugin available in WordPress directory for optimizations of posts and pages. It is also a very popular SEO plugin like Yoast SEO and it has more than 3 million downloads with these features:

  • You can create XML Sitemap using this plugin and submit it to Google and Bing to help improve your search rankings.
  • All in One SEO Pack supports Google Accelerated Mobile Pages that makes it an effective plugin for mobile search optimization.
  • This SEO plugin supports Google Analytics and works efficiently to help you track the traffic on every page of your site.
  • Optimizing custom post types is also achievable with All in One SEO Pack plugin.
  • It supports Canonical URLS.
  • You can create redirects from WordPress attachments to the parent posts making the attachment pages SEO friendly.
  • You can automatically notify search engines like Google and Bing whenever there are new changes on your website.
  • All in One SEO Pack has an inbuilt API that other plugins and themes can access to extend its functionality.
  • All in One SEO Pack plugin is the only free plugin that has the ability of SEO integration for ecommerce sites and also supports WooCommerce.
  • It is compatible with Nonce security and PHP 7 is built into the plugin making it secure for all websites.
  • This plugin automatically optimizes the posts, pages and custom post types titles for search engine ranking and also automatically generates Meta tags. It also avoids the chance of duplicate content penalty.
  • All in One SEO Pack is a good plugin for WordPress beginners since they do not need to configure any settings; it starts working right after installation – out-of-box solution for WordPress SEO. For advanced users, you can adjust the features to make your site more appealing to search engines.
  • Has a feature to override the title and the Meta description that are set automatically. You can add your own custom titles and Meta description just like in the Yoast SEO plugin.

In short words, All in One SEO pack plugin is the second most famous free SEO plugin that is the choice of millions of sites. It also has a premium version that provides premium support and users can upgrade to it.

3 SEO Ultimate

Seo-ultimate

SEO Ultimate is the next WordPress SEO plugin on our list which is also free and available in WordPress directory. You can download it from there. SEO Ultimate, as the name suggests, seems to be a perfect on-page optimization plugin which has a lot of features.

This plugin has more than 200,000 active installs and continues to remain in the top position of best WordPress SEO plugins due to its popularity.

There is a notable issue in this plugin that is, it does not offer support in WordPress forums. So if you need support, you will have to upgrade to the premium version to get access to dedicated email support. The premium version consists of training videos like how to use the plugin and exclusive features. These are the SEO features offered by SEO Ultimate:

  • Title tag rewriter feature enables you to edit your title posts and optimizes them for improved on-page SEO and to rank higher in the search engines.
  • Meta Description Editor enables you to add a Meta Description to your posts, categories , pages, attachments, tags and even the homepage. This allows you to optimize the Meta description for the potential keywords and rank higher in the search engine.
  • Deep link Juggernaut is an awesome anchor text driven internal linking feature that enables you to create deep links between related posts. These internal links are very good for SEO.
  • Ability to enhance the internal ranking pattern of SEO.
  • The open graph feature enables you to automatically create open graph data for posts, homepages, user profiles and attachments.
  • Snippet creator allows you to add quality snippet code for reviews.
  • Author highlighter makes code to make sure the author’s Google+ profile image is visible together with the post that appears in Google search results.
  • The 404 monitor allows you to improve the experience of users and spiders visiting your site by using a redirection on “page not found” errors.

4 The SEO Framework

The-SEO-Framework

The SEO framework is another free SEO plugin for WordPress that gives an automatic solution for SEO. It is ideal for every WordPress website. This plugin allows you to make enhanced SEO value for content of your site.

This plugin is excellent for both beginners and experts who are looking for a reliable SEO solution. It is not branded therefore, no one will ever know the tools that you are using for your client or for your site. The user can use the plugin in WordPress interface and it will make you believe that it is the part of WordPress.

It does not consist of any advertisement that can be irritating for your users. It has small and hidden HTML comments which you can deactivate using an extension or filter. In addition, the plugin will enable users to set different standards for every post and page manually.

The code of the plugin uses flexible, temporary caching and can reach PHP level. It will help to reduce the page load time of the plugin even if you are using several meta tags. You do not need caching plugin while using The SEO Framework.

Here is a summary of the Plugin:

  • The Plugin supports custom post such as bbPress and WooCommerce.
  • It gives beginner-friendly SEO solution.
  • This plugin makes a canonical URL to prevent duplicated content with full Domain Mapping, subdomain and HTTPS
  • It enables you to create open graph images that can automatically be resized and enhanced to match the requirements of user.
  • The plugin allows you to adjust more than 100 website settings such as Schema.org Structured Data output options.
  • This WordPress plugin makes it easy for your pages to be shared in an attractive way on social sites including Facebook and Instagram.
  • The plugin is preconfigured to give an ideal starting point for a range of sites.
  • It enables you to adjust SEO using global options.
  • This plugin is developed to help avoid canonical errors with Multisite Domain Mapping, pages, categories and subdomains.
  • It stops 404 pages and empty classifications from being indexed despite them not sending a 404 response.
  • You can automatically notify Google, Bing, and Yandex on your site updates by using sitemaps.
  • You can disable the small and hidden HTML comments with the help of a filter or extension.
  • This WordPress plugin enables users to manually set different standards for every page, post, term and public CPT.
  • It is not branded so no one will be able to know the tools you have used to make your site or that of your client.
  • The plugin does not contain any advertisements.

5 SEO SQUIRRLY™

SEO-Squirrly

SEO Squirrly another best SEO plugin for WordPress that is free and it is helpful for newbies. It enables the beginners to create high quality content which is human as well as SEO friendly. It will provide an interesting content to your readers and will also give you boost in your Google ranking of your site.

It uses one of the best SEO tools that is Audit website and enables you to track your content marketing strategy. This will help you to improve your SEO statistics by getting reports from your site on weekly basis.

You can also provide these reports to your SEO team and content writer using email. These reports will help you to understand different SEO strategies and content marketing using email training. In addition, it also tells you which areas of your WordPress site needs improvement.

It is compatible with most of the themes and plugins which we can expect to be on your site. This plugin will also give you the real time optimization of your posts or articles when you write or edit them. SEO Squirrly will help you to find the keywords and topics of your user’s interest to help you to out-rank your competitors. Here is a short overview of this plugin and it’s features:

  • It gives you with copyright-Free Imagesthat the user can use.
  • Squirrly enables you to write high-quality content with the help of social intelligence using the Inspiration Box.
  • This WordPress SEO Plugin lets you pay attention to your E-commerce SEO strategy with just a few clicks.
  • The JSON-LD structure and the Squirrly Snippet enable you to show the way that your site appears on Google.
  • It enables you create SEO content which is friendly for SEO and human readers.
  • This SEO plugin also creates your site’s XML Sitemap for Google and Bing.
  • It gives you email alerts when there is something that needs instant attention on your WordPress site.
  • The plugin contains open graph generator that includes the OG protocol to your articles to enable you to preview videos and images when you share posts and articles on Facebook.
  • The Integrated Pinterest Rich Pin Validator has more details when your site is pinned to help, users are aware whether the image pinned indicates an article, a product, a recipe or even an application.

6 All In One Schema.org Rich Snippets

All-in-one-Schema-org-Rich-Snippets

All in One Schema.org Rich Snippets is another best SEO plugin for WordPress which is free. It gives you a short summary of your site page in search results of search engines like Google, Bing and Yahoo. Sometimes in the News feed of Facebook in a setup that show author photo, star ratings, and image with other details.

See the plugin features below:

  • The plugin gives the search engine with only the necessary and specific information to display in the snippets of the search result.
  • It gives very interactive snippets with images, star ratings, price as well as author to make it easy for you to get over the competition.
  • The Rich Snippet plugin allows improving  the Click Through Rate AKA(CTR).
  • It enables you to rank higher in the search results.
  • This WordPress plugin enables Facebook display correct information when users share the links of your posts on Facebook.
  • The plugin supports a wide range of Schemas including reviews, articles, people, products, events, and recipe among others etc.

7 Smush Image Compression and Optimization

Smush-image-compression-and-optimization

Smush Image Compression and Optimization is another best SEO plugin for WordPress which is free. It enables you to compress images with the help of WordPress image smusher. It is considered as one of the proven and tested image enhancement plugins for quality as well as for speed. The plugin also enables you to resize the image by setting the maximum height and width to scale down the large images. It also allows you to resize the size of files without losing its quality.

It has WPMUDEV’s super servers that allow it to smush every image in order to remove unnecessary data without making the site slow. The plugin scans every image you upload or available in your site and removes all the unwanted data before adding the image in your media library. Here are the features of this plugin:

  • The plugin enables you to resize and compress images uploaded and those available in any other directory including those in NextGEN, Amazon S3 and images in other WordPress plugin and theme.
  • It can be used with all media library plugins.
  • The WordPress plugin uses innovative lossless compression procedures to resize and compress your images.
  • It enables you to select a maximum width and height to automatically scale large images before including them in your media library.
  • The plugin asynchronously and automatically smushes your attached images for fast compression whenever you upload.
  • You can manually smush each of your attachments separately in the media library, or in sets of 50 attachments in a sequence.
  • It has WPMU DEV’s fast and dependable Smush API to avoid any slowdown during smushing.
  • The plugin gives individuals and global settings that are ideal for multiple websites.
  • It enables you to see innovative compression statistics for each attachment and library totals.

8 Broken Link Checker

Broken-Link-Checker

The Broken link checker is another best SEO plugin for WordPress that identifies broken links on your site or blog. When the plugin detects broken links, it informs you.

After installation, the plugin begins to analyze posts, bookmarks and any other content on your site to look for links. The plugin begins to check every link to observe if it is working properly. If it detects any broken link, it will display you the broken links in a new tab on WP admin panel in the tools category.

You will also get a notification in the ‘Broken Link Checker’ widget available on dashboard. When you get the list of broken links, you can select the to edit the links to make sure that they are working. It can be completed by using ‘Edit URL’ feature.

The “Unlink” button enables you to delete the broken link but leaves the link text untouched. When you come to know that a link has been wrongly identified as broken, you can manually mark the link as functional with the help of “Not Broken” button. The user can also create a new link filter by hitting the “Create Custom Filter” button.

  • Broken Link Checker enables you to monitor links in your pages, comments, blogroll, posts as well as in custom fields.
  • This WordPress SEO plugin not only finds broken links but it also detects redirects, missing images and links that are not working properly.
  • It informs you through email or dashboard when it finds broken images.
  • You can make the broken images to be seen differently in posts.
  • The plugin stops search engines from reaching broken links.
  • It allows you to search and filter links with the help of anchor text or URL.
  • You can edit broken links directly from the page of the plugin, without physically updating every post.
  • The plugin is easy to configure.

9 Rankie – WordPress Rank Tracker

Rankie-Wordpress-Rank-Tracker-Plugin-by-ValvePress-

Rankie – WordPress rank tracker is a premium SEO plugin for WordPress that allows you to check the ranking of your website on Google. It enables you to follow the keyword position closely.

It has the ability to create comprehensive reports and it updates the keywords rank positions on daily basis. The plugin also merges high-quality research tool that creates quality keyword lists users are already searching. Here is a quick overview of the features:

  • The plugin enables you to track WordPress ranking on Google using the keywords by updating the ranks on regular basis to make sure it works like a WordPress SERP plugin.
  • Rankie plugin gives you ranking reports regularly on monthly and annually basis to keep you updated on your website ranking.
  • The plugin also allows you to download the reports in PDF format.
  • This plugin not only acts as a WordPress SERP tracker but it also works as a keyword research tool that gives a large list of quality keywords that are taken from Google suggestions.
  • Rankie WordPress plugin also adds auto track searched keywords to the dashboard for effective tracking.
  • It gives four procedures for finding the website position on Google for keywords.
  • The 4 site location positions are: Google Directly, Google via F-secure.com, Google Custom Search API, and Google via kproxy.com proxy.
  • This plugin sends you an email daily with every position change from up or down.
  • This plugin gives distinctive ranking information and creates a ranking graph for every keyword it tracks.
  • The WordPress rank tracker plugin allows keywords tracked to be instantly clarified by site, group or by search term.
  • The Rankie WordPress plugin has the ability to use proxies when retrieving Google for search.
  • The plugin gives you comprehensive action log that displays every action completed by the plugin.

10 WordPress Ping Optimizer

WordPress-Ping-Optimizer

WordPress consists of internal mechanism of pinging services whenever a user publishes a new post on his WordPress website. The ping services to be notified can be put on the settings page in the dashboard of WordPress.

At times, when you abuse pinging services, your site may be marked as spam. To prevent the abusing or unnecessary pinging, you have to use a plugin such as WordPress ping optimizer. Here is the list of the features of WordPress ping optimizer:

  • The WordPress Ping Optimizer allows you to prevent your blog from being penalized as a ping spammer. WordPress blogs tend to have unnecessary pings that occur every time you edit a post.
  • WordPress blog pings all the times when you hit on the “Save and Continue Editing” or “Save” button. This plugin is made to get rid of those unwanted pings.

11 W3 Total Cache

W3 Total Cache is another free and best SEO WordPress plugin that is made to help you to make the user experience better and SEO of your site. The plugin allows you to reduce the download time with the help of features such as the content delivery network (CDN). This plugin enables you to improve the search engine results ranking, especially for websites with a responsive design and those that use SSL or HTTPS certificates.

It also allows you to increase the conversion rates and the “site performance” that is known to affect the ranking of the website on Google. The WordPress plugin also helps to better web server performance to make sure high traffic timings.

The plugin saves you about 80% of bandwidth by minify and HTTP compression of HTML, CSS, feeds and JavaScript. Here is a brief overview of the plugin:

  • The plugin gives you with enhanced progressive render for quick rendering and interaction.
  • It is compatible with shared hosting, clusters and dedicated servers.
  • The WordPress plugin gives transparent content delivery network (CDN) board along with Media Library, WordPress itself and theme files.
  • W3 Total Cache plugin also supports Accelerated Mobile Pages (AMP).
  • The cache WordPress plugin supports HTTPS or Secure Socket Layer (SSL).
  • It enables caching of minified and compressed pages and posts in the memory or on disk.
  • The caching of minified and compressed CSS and JavaScript files in memory, on disk or on CDN is supported.
  • It also supports caching of feeds, objects and fragments in memory, search results pages, database objects, on CDN or on disk.
  • It has mobile support for individual caching of pages by referrer or groups of user agents as well as theme converting for groups of user agents or referrers.

Read more:

12 Redirection

Redirection

Redirection is another free and Best SEO WordPress plugin that is made to help you handle 301 redirections, find all the 404 errors and organize any unattached ends that may be available on your website.

This makes it easy for you when you are shifting pages from an old site to a new one. You will also find it useful when you are altering your WordPress installation directory.

  • The plugin helps in tracking 404 errors by capturing a log of the errors and easily mapping the errors to 301 redirects.
  • It allows routine ‘pass-through’ redirection letting you pass a URL through to another page, file or website.
  • Redirection is established on user agent, referrer or login status.
  • Redirection plugin supports full logs for all redirected URLs.
  • The plugin enables all URLs to be redirected.
  • It supports WP CLI.
  • It automatically includes a 301 redirection whenever the URL of the post changes.
  • You can manually add 301, 302, and 307 redirection for a WordPress post or for other files.
  • The plugin supports complete import/export to Nginx rewrite.rules, CSV, JSON, and .htaccess.
  • It gives support to full regular expression.
  • The plugin acts entirely inside WordPress thus it does not need Apache .htaccess to work
  • It gives support for Apache and Nginx.
  • It gives you with redirection data informing you on the number of times a redirection has occurred, the last time it occurred, the person who tried to do it and the location they found your URL.
  • This plugin is entirely localized and available in multiple languages.

13 WooCommerce – All in One SEO Pack

WooCommerce-–-All-in-One-SEO-Pack

The WooCommerce – All in One SEO Pack is another Best WordPress plugin that is made to work as an extension of the All in One SEO Pack Plugin by Michael Torbert. This plugin supports the All in One SEO Pack dialog on the Add or Edit Products screen in WooCommerce.

The plugin enables you to add, edit and organize All in One SEO Pack Meta information. Before installing this WordPress plugin, it is important for you to keep in mind that the plugin has a disclaimer that the author or developer is not responsible for any harm that might happen to your website when you install the plugin. It is, however, a straightforward and easy to install plugin and necessary for those users with WooCommerce websites.

The following are some features of this plugin :

  • The plugin displays the All in One SEO Pack dialog on the Add/Edit Products screen in WooCommerce.
  • It enables you to add, edit and organize All in One SEO Pack meta information
  • This free WordPress plugin works as an extension of the All in One SEO Pack Plugin by Michael Torbert.

14 Glue for Yoast SEO & AMP

Glue-for-Yoast-SEO-AMP

Glue for Yoast SEO & AMP is a free plugin that integrates Yoast SEO into your AMP pages. The WordPress AMP plugin gives you the technical execution of the AMP specifications to make sure that your website pages have valid AMP code. The plugin also makes sure that your meta-data is applied in a proper way.

  • The plugin provides you an easy way to modify your AMP pages.
  • It includes basic styling in the form of link styles and colors to give your AMP pages a similar feeling to your main pages.
  • This WordPress plugin enables you to change your AMP page design.

15 SEO Optimized Images

Seo-Optimized-Images

The SEO Optimized Images is another SEO friendly WordPress plugin enables you to include Seo Friendly title, attributes and alt attributes to your pictures or images. When you install and activate the plugin, you should choose the pattern you want and the plugin will automatically switch the title tags and alt tags without making any changes to the database.

It means that if you want your website to return to how it looked before you activated the plugin; you need to deactivate the plugin and everything will be back. This plugin also enables you to add post category, image name and post title in title and alt attributes of images.

  • This WordPress plugin gives you an effective opportunity to add SEO friendly title attribute and alt attributes to your images.
  • SEO optimized images plugin also makes it easy for you to approach your site to its original state that it had before you activated the plugin.
  • The WordPress plugin enables you to add image name, post category and post title in title and alt attributes of pictures.
  • It automatically switches the title tags and alt tags without making any changes to the database.

16 EWWW Image Optimizer

EWWW

EWWW Image Optimizer is another best SEO plugin for WordPress that is developed to help you intensify the speed of your page using image optimization. Increasing your page speed can enable you to improve your search engine ranking. It can also enable you to get better conversion rate , in this way, increasing your sales.

An increase in the speed of your posts and pages can also reduce your storage space and bandwidth. This plugin automatically improves the quality of new images that are uploaded.

The plugin also has the ability to modify the images that have already been uploaded and change them to the ideal file format. It enables you to either select pixel perfect compression or high compression selections that are visually lossless.

  • The plugin does not have limitations of file size and speed.
  • It uses optional Parallel Optimization and automatic Background Optimization to avert upload delays.
  • EWWW Image Optimizer makes sure smooth management with pixel-perfect optimization with the help of industrial standard tools and progressive translation.
  • This WordPress plugin gives you the top compression quality ratio available with a range of options for PDF, JPG and PNG files.
  • It gives adaptive navigation with quick conversion selections to get the perfect image format.
  • The plugin is free and gives you API to make sure that you never pay for an image that cannot be compressed.
  • The EWWW image optimizer gives you ample coverage without leaving out any images and optimizing everything on your site.
  • The plugin utilizes high quality SSL encryption for all communications to ensure safety.
  • It gives free image backup that enables you to store your original images for one month.

17 Simple 301 Redirects

Simple-301-Redirect

The Simple 301 Redirects is another free SEO plugin for WordPress that is developed to give you a simpler way of redirecting requests to other pages on your site or somewhere else on the web. It makes it convenient for you when you shift your website to WordPress and you are unable to retain the structure of your URL.

You can setup the 301 redirects from your old pages to your new pages to make sure that any inbound links are effortlessly migrate with their page rank.

  • It is a plugin that provides you an easier way to redirect requests to other pages on your site.
  • The plugin enables you to setup the 301 redirects from your old pages to your new pages so that the inbound links migrate with their page rank during WordPress shifting of your Website.

18 Google XML Sitemaps

Google-XML-Sitemaps

Google XML Sitemaps is another Best SEO plugin for WordPress that allows you to improve the SEO of your site by generating distinct XML sitemaps to help search engines such as Google, Yahoo, Bing, Ask.com to index your website with ease.

The sitemaps make it easier for crawlers to observe the whole structure of the website and regain it effectively. This plugin is compatible with custom URLs and all types of pages made by WordPress.

  • The plugin sends notifications to key search engines every time you create a post about new products or content.
  • Google XML Sitemaps plugin is ranked as one of the top WordPress plugins that enable you to create XML sitemap for search engines.
  • It a free WordPress plugin that comes with a plenty of translations.
  • The plugin is compatible with custom URLs and different types of pages created by WordPress.
  • The plugin makes it easier for crawlers to observe your website.

19 Pretty Link Lite

Pretty-Links-Lite

Pretty Link Lite is a free SEO plugin for WordPress that gives additional tools and redirection that makes it possible for you to automatically create cloak links as well as pretty links. You can replace the keywords in your blog with pretty links to improve your search engine optimization. Pretty links are designed to help you use your domain name to shorten links.

Pretty Links not only allow you to create links but also help you track every hit on URLs for a detailed overview on the origin of the hit, browser, and the host. This plugin is however not perfect for those users who want to clear their affiliate links, Twitter links to come from their domain, track clinks through email or improve the reach of their site through distributing the links on forums, other blogs and comments.

  • The plugin enables you to make quality and simple URLs on your site that you can redirect to other URLs.
  • It enables you to create random 3-4 character slugs for your URL as well as allows you to name a custom slug for your URL.
  • The plugin enables you to filter the report based on the precise link clicked; the date choice or exclusive clicks.
  • Pretty Link Lite allows you tracks the amount of clicks for each link.
  • This plugin enables you to track the amount of unique clicks on each link.
  • It gives you a reporting interface to enable you to see an organized chart of clicks every day.
  • It lets you see click details as well as IP address, remote host, referring site, browser and operating system.
  • The plugin supports a spontaneous Javascript/AJAX Admin user interface.
  • You can allow custom bounds to your scripts using pretty link and enjoy full tracking ability.
  • This plugin also allows you to except IP Addresses from data.
  • It enables you to send your pretty links through email right from your WordPress admin.
  • The WordPress plugin allows you to select temporary 302 or 307 redirections or permanent 301 redirections for pretty links in your site.
  • It gives a cookie based structure for effective tracking visitor actions across clicks.
  • This plugin also supports you to make links into groups, generate nofollow/noindex links and switch on/off tracking on each link.
  • It gives you Pretty Links Bookmarklet.

20 WP SEO HTML Sitemap

WP-SEO-HTML-Sitemap

WP SEO HTML Sitemap is another SEO plugin for WordPress that gives an HTML sitemap for those who use plugins that do not offers them with HTML sitemap features such as WordPress SEO plugin by Yoast.

You do not need to install WordPress SEO by Yoast plugin to use this plugin. However, you may not be able to gather the full advantages of the plugin’s settings linked to the XML sitemap settings. These are the features of this sitemap plugin:

  • The plugin spontaneously utilizes all sitemap xml settings from common WordPress SEO by Yoast Plugin
  • It enables you to choose the number of columns you want to show.
  • It provides you columns with a masonry effect and functional with all current browsers.
  • WP SEO HTML Sitemap plugin provides you overwrite, shortcode, prepend and append options for posting on your sitemap page.
  • It gives fully responsive HTML on all devices.
  • The output of the plugin supports several languages.
  • The HTML code developed in the plugin has W3C Markup Validation approval without any errors.
  • The plugin gives you the ability to deactivate the CSS of the plugin.
  • It allows you to create an optional link to your sitemap_index.xml file.

Final Thoughts

WordPress SEO plugins is a part and parcel of any website and they make sure that the content published on the site is highly optimized for the search engines. The SEO WordPress plugins also support a wide range of features that allows to make sure your on-page SEO is 100% compliant with all Google and other search engines requirements. Due to the SEO requirement, every post or page published on your website should have a properly written meta description with the focus keyword included.

The keyword placement in the content, title and URL (slug) should be properly done. You should also make sure you configure the robot.txt file properly and submit the XML sitemap to the Google search console for ideal indexing of your site. It helps if you can find a useful plugin that does all these work without installing a plugin for every task.

The advanced SEO WordPress plugins work as you expect from them to make sure that your site is linked with Google webmaster tools. It will keep you update about your crawl errors and also let you know whether you are compliant with Google’s SEO standards or not.

SEO is a continuous process, and you should check the health of your website from time to time and fix the problems or errors reported by search console.

To quote one example; Yoast SEO plugin also enables users to link and verify their sites with the Google Webmaster, Bing Webmaster, and Yandex Webmaster. It also enables users to generate an XML site map for submission to search engines.

Read more:

Finally, you will often realize that SEO plugins only improve your on-page SEO, there is a lot more effort required for you to rank higher.

The quality of the content published on your site plays an important role in ranking of your website. Another essential off page SEO factor that you need to focus is your backlink profile. This backlink profile includes the number and quality of the links that point to your site.

If the backlinks pointing to your site are spammy in nature, I recommend that disavow them asap, otherwise, there is high chance of getting penalized by Google.

Read more:

I hope that you liked the post on Best SEO plugin for WordPress. What is your favorite SEO plugin? Do not forget to share your opinion in the comment section.

Do not forget to share this post with bloggers.

20 Best WordPress SEO Plugins For Higher Rankings in 2019 WordPress is one of the best and SEO friendly content management systems which is available in millions of websites. SEO plugins of WordPress are backbone of WordPress and they play an important role in helping millions of people or webmasters to optimize their sites. In addition, they also rank them better in search engines or search results. There are several WordPress SEO plugins available for free of cost and premium plugins are also available. But all of these SEO plugins do not give the best results. It is a confusing…

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GOOGLE RANKBRAIN:The Definitive Guide

By

If you want perfect SEO, you have to optimize for RankBrain.

Why?

It is because Google has recently announced that RankBrain is the third most important ranking signal of Google.

And it is becoming more important day by day.

In today’s guide you are going to learn everything you need to know about Google’s RankBrain algorithm. Let’s do this.

  • CHAPTER 1 Google RankBrain: A Visual Explanation
  • CHAPTER 2 How RankBrain Works
  • CHAPTER 3 Keyword Research in a RankBrain World
  • CHAPTER 4 How to Optimize Titles and Description Tags for CTR
  • CHAPTER 5 How to Optimize Your Content For Bounce Rate & Dwell Time
  • CHAPTER 6 Bonus RankBrain Optimization Strategies and Case Studies

CHAPTER 1:Google RankBrain: A Visual Explanation

What is Google RankBrain?

RankBrain is another Google algorithm which is a machine learning (AI) and it helps Google to sort the search results. In addition, it also allows Google to process and understand the search queries.

So what is making RankBrain different?

In past, before the arrival of RankBrain, 100% of Google’s algorithm was hand-coded. So the process went like this:

1_2_google-engineers

Human engineers are still working on Google algorithm. But along with them, RankBrain is also doing its duty.

1_3_rankbrain-process

In short, RankBrain moves the algorithm on its own.

RankBrain has the ability to increase or decrease the importance of backlinks, content length, content freshness and domain authority and it all depends on the keyword.

It pays attention to Google searchers interaction with the new search results. If the user likes the new algorithm better, it stays. If he does not, RankBrain rolls back the previous algorithm.

Here’s the craziest part:

Google asked a group of Google engineers to identify the best page for a given search. And they also asked RankBrain.

And RankBrain performed better than Google engineers by 10%.

1_4_accuracy

So RankBrain works and it will stay.

So you have seen what is RankBrain, now let’s go to the deeper level to see how it works.

CHAPTER 2:How RankBrain Works

RankBrain has two main jobs:

  1. Understanding search queries (keywords)
    2. Measuring how people interact with the results (user satisfaction)

Let’s see them one by one.

How RankBrain Understands Any Keyword That You Search For

A few years ago, Google was having a problem:

15% of the keywords that people type in Google were never there before.

You may not consider 15% a lot. But when it comes to the searches of billions per day it is something you cannot avoid.

Before the arrival of RankBrain, Google was scanning pages to see if there is an exact keyword for that query.

But the queries or keywords were brand new. Therefore, Google had no idea what the searcher wanted, so they guessed.

For example, you put a query ‘the grey console developed by Sony’. Google will scan pages to find the pages that consist of these terms ‘grey’, ‘console’, ‘developed’ and ‘Sony’.

2_2_search-keywords

Today, RankBrain knows and understands your queries. So it gives you 100% accurate set of results:

2_3_rankbrain-results

Not bad.

What changed? In Past, Google would try to match the terms in your search query to pages or words on a page.

But today, RankBrain tries to understand what do you mean. You can say like a human.

How?

By matching never-before-seen keywords to keywords that Google has known in past.

For example, Google RankBrain may have noticed that a plenty of people search for “grey console developed by Nintendo”.

And it has learned that people who look for ‘grey console developed by Nintendo’ want to see a set of results about gaming.

So when someone puts a keyword ‘the grey console developed by Sony’, RankBrain brings the same results to the query it already aware of (‘grey console developed by Nintendo’).

So it will display the results about consoles. In this case, the PlayStation.

2_4_rankbrain-method

Another example: a while back Google published a blog post to let you know how they use machine learning to understand the intent of searcher:

2_5_google-open-source-blog

In that post, they come up with a technology known as ‘Word2vec’ that turns the keywords into concepts.

For example, according to Google, this technology knows that France and Paris are related the same way Germany and Berlin are (capital and country), and not the same way Italy and Madrid are.

2_6_country-and-capital

This post was not talking about RankBrain but RankBrain also uses the same technology.

In a nutshell, Google RankBrain goes beyond simple keyword matching. It can turn the search queries or terms into concepts and tries to find the pages that cover the concept.

In chapter 3, I shall show you how this changes the way you should do SEO keyword research. But first of all, you need to know the most interesting element of RankBrain that is, what RankBrain does?

How RankBrain Measures User Satisfaction

Sure, RankBrain makes an attempt to understand new keywords. And it can even move the algorithm on its own.

But the big question is:

Once RankBrain shows a set of results, how does it know if they are actually good?

Well, it observes:

2_7_rankbrain-uses-ux-signals

In short words, RankBrain will show you a number of results that it knows that you will like. If a number of people like a particular page in the results, it will give it a boost in rankings.

And if you hated it, it will drop the rankings of that page and replace it with a different result or page. When the next someone will search for that keyword or similar terms, it will also observe how it goes or performs.

What is RankBrain observing exactly?

It pays heed to how you interact with the search results. It gives attention to these things:

  • Organic Click-Through-Rate
  • Dwell Time
  • Bounce Rate
  • Pogo-sticking

These are also known as user experience signals or (UX signals).

Let’s see an example:

You pulled a muscle in your back while playing tennis. So you will search the term ‘pulled back muscle’ in Google.

2_8_google-search

Like most of the people, you will click on the first result. Unluckily, the intro is full of filler content. So you will hit the back button to see the 2nd result:

2_9_pogo-stick-effect-1

This is also not better. It is full of advice like rest and ice your back.

And for the second time you press the back button and open the 3rd result.

2_10_pogo-stick-effect-2

Yes, this result is what you are searching for.

So instead of pressing the back button, you spend quality time to read that page, their therapy routine. So you have got what you wanted and you will not visit the search results again.

This back-and-forth is known as ‘pogo-sticking’. RankBrain also pays attention to it.

If Google will notice that People are leaving the page and clicking the next result so it will send a strong message to Google: ‘That page sucks’

2_11_pogo-stick-effect-3

In addition, if Google also notices that a plenty of people stop pogo-clicking on a specific page, they will rank it higher in the search engine.

2_12_pogo-stick-effect-4

You will also learn more on optimizing for UX signals in chapter 4 and 5. But now you need to learn how RankBrain changes how keyword research works?

CHAPTER 3:Keyword Research in a
RankBrain World

As I described, Google now understands the intention behind a keyword or query.

Does it mean traditional keyword research is dead?

No.

The above discussion is to make changes to your keyword research process to make it RankBrain friendly.

Here is how:

Ignore Long Tail Keywords (They are Obsolete)

Long tail keywords are dead.

In past, it was sensible to make hundreds of different pages, each one is optimized for a unique keyword.

For example, if you create a page optimized for ‘best keyword research tool’ and other post for ‘best tool for keyword research’.

Old Google would rank it for their individual keywords or long tail keywords.

3_2_best-keyword-research-tool

Today, RankBrain knows that these terms are similar. So it will show ideal or identical search results for that query or search term.

3_2_best-keyword-research-tool

In a nutshell, optimizing for long tail keywords is not sensible anymore.

What should you do instead? Keep reading…

Optimize Around Medium Tail Keywords

Instead of using long tail keywords, I suggest using content for medium tail keywords.

Medium tail keywords are middle of the pack terms. They get more search volume as compared to average long tail. They are also not insanely competitive.

For example, here is a number of keywords for ‘Paleo Diet’ topic. The terms available in the middle are medium tail keywords.

3_4_medium-tail-keywords

When you optimize the page using a medium tail keyword and make it awesome. RankBrain will boost your ranking for that term automatically and thousands of same keywords.

3_5_similar-keywords

In short, I suggest optimizing your page for a single keyword.

Just make sure that it is a medium tale keyword.

Then, RankBrain will rank the single page for multiple related keywords.

CHAPTER 4:How to Optimize Titles and
Description Tags for CTR

As you observe in chapter 1, organic CTR is the main RankBrain ranking signal.

Here the question comes into mind:

How can you get people to click on your result?

I am going to tell you this in this chapter.

Pack Your Title Tags With Emotion

There is no doubt in saying that emotional titles get more clicks.

Copywriters are aware of this fact for years. Recently, this data is supported by data. According to Coschedule, they found a clear relation between highly emotional headlines and social shares.

For example, here is an SEO optimized title tag:

Productivity Tips: How to Get More Done

That is not bad. But it is not pushing people to click on it.

Here is how you can turn that title tag into an emotional title while keeping it SEO-friendly:

Crush Your To-Do List With These 17 Productivity Tips

Now it is not that you can always make highly emotional titles. But whenever you can, you should go for it.

Add Brackets and Parentheses to the End Of Your Titles

This is my all-time favorite CTR trick.

I have found this tip from a research that Outbrain and Hubspot did a few years back.

By dong that research they analyzed almost 3.3 million headlines. And they found that brackets perform better than bracketless titles by 33%.

4_3_titles-with-brackets

Here are some examples of brackets you can use:

 (2018)
[Infographic]

 (Case Study)
(Proven Tips)

(New Data)
[Report]

 

I hope that you get the trick.

Use Numbers (And Not Just on List Posts)

The data from different sources prove such as BuzzSumo that numbers can improve CTR.

The best part?

You can use numbers in your title… even if your content is not a list post.

Use Power Words Into Your Title Tags

Power words are terms that consist of serious emotions.

You guessed it: using Power Words will help your title to get more clicks or CTR.

Here is a list of some of my all-time favorite Power Words:

Effective
Insane
That Will

Case Study
Examples
Proven

Study
New
Powerful

Do not Forget to Optimize Your Description Tag for CTR

Yes, it is because they are not helpful in SEO directly now. So an optimized description can boost your click through rate.

Here is how to create a description tag that gets results:

1

First, make it emotional.

Like title tag, you should use your description tag to show some emotion.

Here is an example:

4_7_add-emotion-to-titles

2:Next, sell WHY someone should click on your result.

Is your content comprehensive?

Is it based on research?

Funny?

Use that in your description:

4_8_sell-your-blog-post

3

Then, copy words and phrases that paid ads (AdWords) use.

For example, when I search for “bone broth” I see this phrase is available in two ads:

4_9_ad-words-and-phrases

So you will like to add the phrase ‘grass fed’ in your meta description.

4

Finally, include your target keyword.

Google will make it bold when someone will search it and it will help your result to stand out:

4_10_include-target-keyword

That is it.

CHAPTER 5:How to Optimize Your Content
for Bounce Rate and Dwell Time

So they were the CTR boosting tips. More and more people will click on your result than ever before.

Now you need to make the Google realize that your result is making the people happy.

You need to improve your dwell time to do that and it is the best way.

Does Google REALLY Use Dwell Time? Yes!

Dwell time is the amount of time Google user spends on your website after clicking on your result.

When the user will spend more time on your time, it will tell Google that people are liking this page so boost it.

And someone bounces it within a couple of seconds, it tells Google this result sucks! Google will drop its ranking.

So RankBrain will measure the dwell time on your result and will shuffle the results accordingly.

In fact, a Google works recently said that Google used to rely on (100%) off-page signals especially backlinks. Even though Google is still using backlinks:

5_2_google-machine-learning

When I analyzed a massive set of Google search results I found a correlation between low bounce rate and high rankings.

5_3_high-rankings-and-bounce-rate

How to Reduce Bounce Rate and Boost Dwell Time

Now I am going to share a few simple strategies that can help you to increase the dwell time of your website.

1

Push Your Content Above the Fold

When someone clicks on your result from Google, they want the answer to their question right there.

In other words, they do not want to scroll down your page to read your content

Therefore, I highly suggest removing anything.that pushes your content below the fold for example:

5_4_content-below-fold

That way you will lose your reader immediately.

2

Use Short Intros (5-10 Sentences MAX)

I prefer using short intros and pay more attention to it rather than headlines.

It is because your intro is where 90% of the users will make choice to stay or go.

After doing a lot of research and testing, I recommend using short intros.

Why?

When someone Google for something, he already know about the topic.

Therefore, there is no need for massive intro.

When someone Google for ‘White Hat SEO’ read that intro he thinks: I am in the right place.

3

Publish Long, In-Depth Content

This is the best way to increase your dwell time.

Longer content=More Dwell time

It is because a person who will read a 2000 words guide will take longer than 500 words blog post.

But that is only part of the equation.

There is another reason that long form content gets more dwell time is that longer content can answer the queries of the searcher in an extensive way.

For example, let’s suppose that you search for “how to run a marathon”.

5_7_publish-long-content

And the first result that you will click is a 400 words post. It will answer your question but it can leave you to get more.

5_8_pogosticking

Then you will hit the back button to find better result and you may remember Google calls it Pogo-sticking.

Now on the next result, you find a comprehensive note that covers everything you wanted to know about a marathon.

5_9_publish-comprehensive-guides

So get a cup of coffee to go through the post from scratch to end. You may re-read some sections. All this reading will lead to high Dwell time.

Most of the time, I try to publish long content and it should be at least of 2000 words.

4

Break Up Your Content Into Bite Size Chunks

Let’s face it:

To read 2000 words is a hard nut to crack.

And if they are presented like a giant wall of text of 2000 words.

Luckily, there is a simple way to cover it by using subheaders.

It will break your content into bite-size chunks and will make it digestible. It also improves readability and improves dwell time.

I use a number of subheadings at Green Hat for this reason.

5_10_break-up-content-into-chunks

I usually use a subheading after 300 words of content as recommended by Yoast SEO.

Pro Tip: try to avoid boring subheadings like ‘Stay Hydrated’. So use emotions in your subheaders. For example: 2 Simple Backhand Drills the Pros use’ and What is new Research about Hydrated’.

CHAPTER 6:Bonus RankBrain Optimization
Strategies and Case Studies

In this chapter, you will learn a few strategies that will help you to optimize your website for RankBrain.

Increase Brand Awareness. Improve CTR

First of all, improve your organic CTR, I already showed you emotions and numbers how they can affect CTR.

But there is a huge point that I did not mention that is, Brand Awareness.

There is no doubt in saying that if someone knows your brand, he will click on your website in search results. According to the research of WordStream, the brand awareness can increase CTR up to 340%.

6_2_increase-brand-awareness

For example, take a look at these search results:

6_3_search-results

Which two sites are you going to click? NYTimes.com and Recipes of Course!

In short words, you need to make your brand popular among the people before they search in Google.

How to increase the awareness of your brand?

1

First, try Facebook ads.

Even if people do not click, Facebook ads can establish your brand and can put it in front of a number of eyeballs.

And when those people will search anything in search results, they will definitely click on your result.

2

Also, create an insanely valuable email newsletter.

Sending valuable content to the inboxes of people can increase the awareness of your brand.

In fact, my open rates are also above the industry average because I try to send Good stuff:

Image

My subscribers are aware of the fact that my material is the best in the market. When Green Hat expert shows on page 1, people click on my result.

3

Finally, do a “Content Blitz”.

Content Blitz is something when you release a ton of content is a very short period of time. It is a more powerful way.

In fact, I am using a Content Blitz on Green Hat Expert.

I publish guest posts:

Turn “Zeros” to “Heros”

Do you have a post on your site that is not performing as you was hoping?

You need to go back and optimize it for RankBrain, it will give a ranking boost in search rankings.

For example, Sean from Proven.com had a massive guide on his website that was doing OK but not boosting in search engines as he had hoped.

6_9_improve_ctr

Sean realized that the title tag of his page was not compelling the people to click on it.

6_10_not-compelling

So he added a power word, a number, and parentheses to the title tag:

6_11_power-words

And this change increases the organic traffic of Sean’s that page up to 128%:

6_12_improve-organic-traffic

The big part of the story was that RankBrain realized that the CTR increased and boost the page of Sean a few spots:

6_13_rankbrain_ctr

 

Use LSI Keywords to Fill in “Content Gaps”

LSI keywords are related to the content of your main topic and they are words and phrases.

Why are LSI keywords important?

They make RankBrain able to understand your page entirely.

For example, let’s suppose, you are writing a post on link building.

LSI Keywords are things like:

  • Backlinks
  • Domain Authority
  • Email outreach
  • Anchor text

So when RankBrain observes that your page has these terms, it makes it bold to know that your page is about link building.

And now it has increased your chances to rank for those keywords related to that topic.

Use this Watson Natural Language Understanding Tool to uncover LSI keywords.

This tool can analyze the content that you give it for concepts, entities and categories.

For example, when I pasted in the first draft of this post, it spits out concepts which were relevant to RankBrain.

6_14_watson-guide

 

The interesting part is that I have not mentioned many of those terms in this post. Like RankBrain.

When you use these LSI keywords in your post, it will send a signal to RankBrain that your content is comprehensive.

Now It’s Your Turn

I have done a lot of work to complete this post. I hope you liked it.

I want to hear it from you.

What is your #1 tip to implement for RankBrain?

Are you going to use LSI keywords? Focus on CTR?

Or try to improve your Dwell time?

Leave your opinion in the comment section.

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If you want perfect SEO, you have to optimize for RankBrain. Why? It is because Google has recently announced that RankBrain is the third most important ranking signal of Google. And it is becoming more important day by day. In today’s guide you are going to learn everything you need to know about Google’s RankBrain algorithm. Let’s do this. CHAPTER 1 Google RankBrain: A Visual Explanation CHAPTER 2 How RankBrain Works CHAPTER 3 Keyword Research in a RankBrain World CHAPTER 4 How to Optimize Titles and Description Tags for CTR CHAPTER 5 How to Optimize Your Content For Bounce Rate…

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What is an XML Sitemap? How to Create a Sitemap in WordPress?

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What is an XML Sitemap? How to Create a Sitemap in WordPress?

In 2000s, Government websites used to have sitemap page on the main page. It contained a list of all the pages available on the site. In this age, even some sites have HTML sitemaps of that kind. Now sitemaps have evolved from manually created HTML bulleted list. Today sitemaps are available in XML instead of HTML and their target audience is not people but search engines.

People also ask:

What is a WordPress sitemap?

Do I need to have a sitemap on my website?

How to create a sitemap in WordPress or how can I create a sitemap in my site?

If you are finding the answers to these questions, you are at the right place.

In this post, I shall explain what is sitemap? Why do you need a sitemap? How to create a sitemap in WordPress? How to tell search engines about your sitemaps?

What is a WordPress XML Sitemap?

It is a list of pages on a site which can accessible by all users. An XML sitemap is a way of telling search engines about all the pages available on your website. WordPress XML sitemap also informs search engines that which links are important than others and how frequently you update your site as well. sitemaps enable search engines to crawl your site in a better way and it does not boost your search rankings.

greenhatexpert sitemap

Why You Need an XML Sitemap

From SEO or Search engine optimization point of view, XML sitemap is a part and parcel. First of all, you need to know it does not affect your search rankings. However, if your website has a page which is not indexed yet, sitemap will give a way to allow search engine to know about that page, then search engines will index it in a proper way.

Sitemaps are very helpful for new blogs and websites. It is because most of the new blogs generally do not get enough backlinks to their individual posts so it is difficult for search engines to know about their pages and posts. Sitemaps enable those sites to help search engines to crawl their websites in an efficient way.

For famous websites, sitemap enables your site to interact with search engines in more effective way. Search engines will guess how often you update your website, which parts of your site are updated on daily basis as compared to others. Then search engine will set a crawl rate for your website. It will improve the visibility of your website to search engines.

How to create a Sitemap in WordPress?

There are different ways to create an XML sitemap for your WordPress site. At Greenhatexpert, I use WordPress SEO plugin by Yoast to generate our sitemaps. In addition, it also allows you to optimize your blog posts and pages with different features including social integration, sitemaps and so on. I have noticed that it is efficient as compared to other standalone sitemap generators for WordPress site. In addition, it also offers custom sitemaps such as Video sitemap.

To add a sitemap to your site, first of all, you need to install and activate WordPress SEO by Yoast. WordPress does not allow XML sitemap functionality by default. So you need to turn it on by yourself.

To perform this task go to SEO>XML Sitemaps and check the box to make the XML sitemap functional.

enable sitemaps wp seo

When you will check the box to enable the function of sitemap, WordPress seo will display a plenty of options that will help you to configure your sitemaps. If you are not aware of their functions then ignore them and click on save settings to save it.

Now you have generated XML sitemap and it is accessible publicly. WordPress SEO will show a XML sitemap button which you can use to see your sitemap_index.xml sitemap.

How to Tell Search Engines About Sitemaps?

Search engines are at home in finding a sitemap. Whenever you publish a post or page, a ping reaches Google and Bing to let them know about changes in your sitemap. However, I suggest that you submit your sitemap to Google by using Google webmaster tools. The advantage of doing it is that Google will display the errors, pages indexed and other relevant stats and it will be beneficial for you as a webmaster.

Visit Google webmaster tools. If you are not already log in to your Gmail account, then you need to sign in. After logging in, you will reach webmaster tools. There you can see ‘ Add a property’ button, click it and then add the URL of your site.

Then you need to verify your ownership of your site which you want to add. There are many ways to do it. But if you are already using WordPress SEO plugin, so you copy the HTML meta tag value and paste it in WordPress SEO plugin because it is the easiest way for you.

To do that, click on Alternate methods and then on HTML tag. You will see a line of HTML meta tag code there.

verify ownership2

Copy and paste this line in a text editor like word or notepad. Now copy the value inside the content=””. Now leave the verification page of webmaster tools site open because you need to revisit it after adding the meta tag to verify the ownership of the site. Go to the admin area of your WordPress and then click on SEO tab. It will take you to the dashboard of WordPress SEO plugin. Scroll down to see webmaster tools heading. Paste the meta tag value you copied from Google webmaster tools and save the settings.

wp seo webmaster tools

Go back to Google webmaster tools and here you will have to press the verify button. You will see a notification like ‘ Congratulations you have successfully verified your ownership of ‘www.greenhatexpert.com’. click continue to see webmaster tools dashboard for your website.

On the next screen, you will see sitemaps column and there will be no sitemap. When you will click on it, it will take you to sitemaps page where you will be able to add your sitemaps. Click the red button ‘Add/Test Sitemap’ and give the URL of your sitemap.

submit sitemap google

WordPress SEO plugin by Yoast publishes a number of sitemaps for your WordPress website. the main sitemap is sitemap_index.xml which has link to your other sitemaps. You can submit it (sitemap_index.xml) alone or submit all other sitemaps one by one. I suggest submitting sitemap_index.xml alone, Google will take care of the rest of the sitemaps and will crawl them automatically.

After the installation of your sitemap, it will be shown as pending. Google will take some time to crawl your site. After some time, you can see some stats about your sitemap. It will display a number of links that available in sitemap. It will also show a ratio of index and ratio of images and web pages like how many of them got indexed etc.

sitemap stats

So visit Google webmaster tools often, at least once in a month. When your website becomes old, you will see more and more stats of your site. In addition, how search engine sees it. It will allow you to learn how well your site is performing in search engine. And how can you improve it?

I hope that you liked this post. I hope that I have answered your questions about XML sitemap. What is XML sitemap and its benefits, how to create one etc. Still have questions?

Do not hesitate to ask them.

Do not forget to share this post.

What is an XML Sitemap? How to Create a Sitemap in WordPress? In 2000s, Government websites used to have sitemap page on the main page. It contained a list of all the pages available on the site. In this age, even some sites have HTML sitemaps of that kind. Now sitemaps have evolved from manually created HTML bulleted list. Today sitemaps are available in XML instead of HTML and their target audience is not people but search engines. People also ask: What is a WordPress sitemap? Do I need to have a sitemap on my website? How to create a…

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